1 – How To Find Focus Groups
The first thing you’ll want to do is to go online and search for “market research companies” in your city or area.
Bigger cities (like Los Angeles, New York, Denver, Atlanta, etc.) are more likely to have a large number of these facilities. But there are definitely market research opportunities available all across the country!
I searched my city, and I found about a dozen market research firms. I could visit them one-by-one to participate locally in some of their larger studies, or I could choose to participate online only.
I found a lot of information and was a little overwhelmed. I left wondering where to start and which sites to choose — so I dug a little deeper.
For example, here are 4 reputable focus groups I found in my area offering both online and in-person opportunities:
- Google Usability — Google conducts consumer research on many of their online products and services. The 4 types of research they conduct are: on-location, online, in-home, and online sampling studies. For your participation in a study session, you get a “token of appreciation” — such a gift card or donation to your favorite charity.
- Focus Group — They conduct market research via 12 different marketing methods — including online surveys and focus groups, shop alongs, in-person focus groups, home-based interviews, and small discussion groups. In-person focus groups pay between $75 to $150 for your time.
- Mind Swarms — This is a third-party platform where you share your opinion via video on your webcam, smartphone, or tablet. To be considered for this opportunity, fill out the online application and answer questions via video for any studies that you’ve been invited to participate in. You’re paid $50 for each study you complete.
- Fieldwork — They conduct routine focus groups in 16 major cities across the U.S. They also set up temporary locations across the U.S. as needed. To be considered, fill out the online application. Compensation ranges from $50 to $100. By the way, Fieldwork has an A+ rating with the Better Business Bureau.
I’ve listed a bunch more market research studies and ways to find focus groups below — at the very end of this post.
#2 – How To Get Started
You need to know that almost all legit surveys, market research sites, and focus groups that pay for your participation are 100% free to join.
There are scammers out there that just want to make money by selling hope to people who are in need of money — so make sure the company is legitimate first!
et’s look at 1 of the 4 that I mentioned above: Focus Group.
First, I looked at the online reviews and found that it was favorably reviewed.
I signed up — which took me about 3 minutes total. That’s relatively fast, in my opinion!
Then, I was asked to fill in some basic personal information — including my name, address, phone number, email address, my gender, and birth date.
TIP: If you’re asked for your credit card information, stop right there! Legit sites don’t ask for it.
Once I was approved, I logged in and was able to see studies that were available to me.
I chose a couple and had varying results (more on that below).
More Ways To Find Focus Groups
In addition to the links I’ve included above, here are some other great resources to help you find focus groups where you can get paid for market research — both online and in-person: